Mirko Ghignone with his sister Fiorella, in a period when he was in a particularly French mood AVANT TOI.Immediate. In sound and significance. Always forward, innovative, out of the ordinary. A way of being that overthrows stereotypes. Also in precious cashmere. Which until 1994 was confined to a golden cage of luxurious bon ton. AVANT TOI first overturns esthetic and structural canons. Cashmere is hand painted, defaced, stained, maltreated. Giving life, using innovative techniques and painstaking manual procedures, a new way of interpreting clothing Taking advantage of the rich tradition of "Made in Italy." Created by Lia Gambetta, mother of Mirko and Fiorella, in 1947 at just 20 years old, in post war Genoa where the pure waters provide the rinsing and thickening necessary for the manufacture of top level cashmere. Genoa with a commanding view of the city and gulf. And AVANT TOI has also grown. From the confines of Europe to the entire world.